Communicating the Foreign Policy Strategy: on Instruments and Means of Ministry of Foreign Affairs of Ukraine

نویسندگان

چکیده

The worldwide practice demonstrates that foreign policy of the states is often directed by a some set strategic priorities referred to as strategy. By communicating this strategy, declare their intentions and prime concerns, which both aid internal integrity international perception consistent actor. Modern technology media enable conduct systematic outreach or at least sporadically cover priorities. purpose article characterize problems application communication tools in process determine role forming positive image Ukraine modern world. As mission providing vested Ministry Foreign Affairs Ukraine, its practices are examined. raised issue involves consideration aspects diplomacy relations, including concepts public diplomacy, well digital diplomacy. Their have been embraced order convey directions state-branding messages, well-rounded strategy absent Ukraine.

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ژورنال

عنوان ژورنال: SHS web of conferences

سال: 2021

ISSN: ['2261-2424', '2416-5182']

DOI: https://doi.org/10.1051/shsconf/202110002005